Post by Adam Carr

My colleague Alexa Grabell wrote a piece I keep coming back to. The framing that stuck with me: open by design. Most GTM platforms have integrations but that's different from being built to share data from the start. When data can't move cleanly between systems, every AI you layer on top is working with an incomplete picture. You're not adding intelligence, you're adding cost on top of a broken foundation. Open by design flips that. Data moves in and out freely, AI agents work from full context, and your team stops spending half their time manually connecting things that should just work. Here's what that looks like in practice: a rep gets off a call, the lead gets disqualified. Instead of that contact going cold forever, Apollo.io automatically adds them to a long-term nurture campaign in Mailchimp – no manual logging, no dropped handoff. Marketing knows the deal was lost without ever touching Apollo directly. That’s just one workflow. We just shipped 200+ integrations in Apollo Workflows built exactly around this idea. Alexa wrote about what that actually looks like in practice, check it out below.