Post by Ad Psychology

Your marketing needs more CONTRAST. Why? Contrast creates interest ✨ Credit to: Mark P. Jung   Original post below ⬇️⬇️⬇️ "Worn by supermodels in London and dads in Ohio" This great headline from New Balance immediately hooked me. Can you picture two more different groups? The contrast is vivid. Humor and unexpected pairings are some of the best ways to do it. Great quote from Ogilvy to remember: “The best ideas come as jokes" Some of my fav campaigns have come from jokes. 👇 Quick story time: We had just earned "6th fastest growing product" on G2. But most award announcements get zero engagement So... So we were brainstorming new ways to promote My head of content accidentally said "GQ..." Boom. Immediately we ran with the idea. We created G2 'GQ magazine covers' The posts did sooo well. Why? Contrast vs expectations Fun and playful Rather than a boring "we won X award blah blah" blog post This is the way Thx for coming to my TED talk ✌️ --- 👋 P.S. Follow Ad Psychology for more winning ads (and the psychology behind them) Part of Marketing Psychology Media