Post by Ad Age

Brei Monteiro has gained a reputation as an editor who simultaneously understands pacing, music, strategy and motion design. Earlier this year, Monteiro co-founded Short Ribs Editorial with Thiago Gripp, who has held lead creative roles at Ogilvy, Airbnb, Crypto.com and Cartwright. The company specializes in all types of brand-related films, including documentaries and commercials. And it has a unique specialty in case studies and sizzle reels. The company aims to show that editorial companies need to be involved upstream, before the final cut, influencing the structure and strategy of the work itself. “People weren’t giving [case studies] enough credit,” said Gripp, who serves as Short Ribs’ co-founder and managing director. “This is the most important project for many creatives to get a promotion, for agencies to get more clients, for clients to get more respect among their peers.” Some well-known ad agencies have begun to work with Short Ribs, including Mischief @ No Fixed Address, Wieden + Kennedy, McCann, BBH USA, MIRIMAR and Iris Worldwide (Iris North America). 🔗 Read the full story from Brian Bonilla to learn how Monteiro started as a video jockey, the cost of case studies and the start of Short Ribs: https://lnkd.in/d259NmS3