Post by Acxiom

From Salesforce Connections to Snowflake Summit, it’s been exciting to see audiences engage with Campaign Claw—Acxiom’s interactive experience designed to bring audience strategy and data quality to life. Campaign Claw challenged attendees to select a campaign objective, collect the right audience IDs, avoid bad data, and test their skills on a larger-than-life digital claw machine. By turning a complex data challenge into an engaging, hands-on experience, we created a fun way to demonstrate the impact of quality audience data on marketing outcomes. The response across both events was incredible, and we're especially proud that Campaign Claw was recognized with the Best Gamified Experience Award at Snowflake Summit. A huge thank you to everyone who helped bring this experience to life—from strategy and creative to development, production, and event execution. And thank you to everyone who stopped by to play, compete, and connect with us along the way. #SnowflakeSummit #SalesforceConnections #MarketingInnovation #AudienceStrategy #DataDrivenMarketing #Acxiom

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