Post by Acxiom

Big moments create big opportunities—but proving their impact has always been the challenge. At Snowflake Summit, The Future of Marketing: Turning Big Moments into Measurable ROI showcased how marketers are using data, AI, and advanced measurement frameworks to connect major brand investments to real business outcomes. Today's marketers can move beyond awareness metrics and better understand the value of cultural relevance, engagement, and brand affinity. A great conversation that showcased the power of marketing 👏🏻👏🏻👏🏻 Thanks to Erin Foxworthy, Richelle B., and Hillary Carpio for sharing their insights. Great to see our own Courtney Keating at the event, a leader who always welcomes a conversation about the future of marketing. #SnowflakeSummit #MarketingMeasurement #AI #DataCloud #ABM #MarketingAnalytics #Snowflake