Post by Acxiom

What a week at Salesforce Connections 2026. 🎉 From meaningful conversations at our booth to insightful customer sessions and the Agentic Marketing Showdown, one theme came through loud and clear: AI is only as effective as the data behind it. We were proud to showcase how trusted customer data, identity resolution, and real-time activation help organizations move from AI experimentation to execution—including earning second place in the Agentic Marketing Showdown and introducing the Identity Boost Accelerator for Salesforce Data 360, powered by Acxiom Real ID. Throughout the event, discussions around Agentforce, Marketing Cloud Next, and Data 360 reinforced the growing need for a connected customer foundation that enables smarter, more personalized experiences at scale. A big thank you to everyone who stopped by our booth, attended our sessions, and shared their perspectives throughout the week. We're excited to continue the conversation and help organizations unlock the full potential of agentic marketing. Read more here: https://lnkd.in/dtdyFUeb #SalesforceConnections #AgenticMarketing #Agentforce #Data360 #IdentityResolution #CustomerData