Post by Acxiom

Identity is the foundation of AI-ready marketing. That's why we're excited to announce that Acxiom Real ID is now powering identity for Databricks CustomerLake, helping brands bring trusted identity resolution directly into their cloud environments and unlock greater value from their first-party data. As marketers work to build more intelligent, AI-powered customer experiences, success depends on having a connected, privacy-conscious view of the customer. By bringing identity closer to where data lives, organizations can reduce complexity, strengthen governance, and create a stronger foundation for audience creation, measurement, personalization, and AI-driven decision-making. This announcement marks another step forward in our work with Databricks to help brands modernize their marketing data infrastructure and activate data with greater speed, transparency, and control. Learn more about how Acxiom Real ID is helping power the next generation of AI-ready marketing. https://lnkd.in/exjk5Hfr #Databricks #AIReadyMarketing #IdentityResolution #CustomerData #MarketingTechnology #DataAndAI #Acxiom