Post by Acxiom

Big news from Acxiom: we’re expanding our partnership with Amazon Ads to make 10,000+ audiences directly available in Amazon DSP’s Audience Hub. With a direct API integration, advertisers in the U.S., U.K., and Germany can now activate Acxiom audiences instantly across Amazon properties and premium open internet inventory—no delays, no friction. Built on Acxiom Real ID, this unlocks faster activation, stronger match rates, and more efficient reach across channels like Prime Video, Twitch, and Amazon Music. Excited to share more at POSSIBLE next week alongside Amazon Ads. Read the full press release here: https://lnkd.in/d4PgKst3