Post by Bernhard Wessels

Aldi - Retail Media capability The discount retailer ALDI SÜD ALDI Nord Group is preparing a retail media business to generate advertising revenue from its fast developing and growing digital customer reach. Aldi Nord and Aldi Süd are jointly developing the offering, which will allow brand suppliers to target shoppers across digital channels. Given Aldi's global reach, this will force suppliers to think about the trade investment beyond national borders. We at Total Negotiation Group can help you with your Trade Investment and European buying group challenges. Please get in touch with our teams across the globe, be that Europe, Australia or USA, to drive your ALDI USA, ALDI Stores Australia, strategy André Leonhards, Carlos Esteban, Dany Aboukhaled, MBA, ACC, Jeffrey Lemon The article is in German, but the headline is obvious! https://lnkd.in/e9-kU2Ny