Post by Priya Haria

⚽️ Can you actually trademark a goal celebration? 🕺®️ When Harry Kane fired England into the Last 16 today with a dramatic late double, his signature jump and fist-clench instantly took over social media. Likewise, when Brazilian stars like Neymar and Lucas Paquetá break into their synchronized, Samba-infused routines, it’s pure entertainment. As a dancer myself, I absolutely love the rhythm and artistry these players bring to the pitch! But from an Intellectual Property standpoint, these iconic movements are becoming multi-million dollar intangible assets. Can elite athletes truly lock down human movement legally? In my latest newsletter article, I explore into the reality and rigid limits of sports trademarks: The Pitch vs. The Market: Why trademarks won't stop rival players from copying a dance, but will stop a clothing brand from capitalising on it. What’s Actually Registered: The difference between figurative marks (logos) and complex motion marks. Use It or Lose It: Why an athlete's registration is incredibly vulnerable to revocation if they don't actively commercialise it. If you don't use it, you lose it. Read the full breakdown here to see how sports law meets commercial branding. What’s your take? Do you think video game publishers and sports organisations will start pushing back harder on these personal brand trademarks? #IntellectualProperty #SportsLaw #Trademarks #Branding #SportsBusiness #WorldCup2026 #HarryKane #Neymar