Post by Andrew James

So you missed Cannes Lions this year? Not a problem. Grab a croissant and a coffee, and let’s get you connected with Slalom’s Digital Experience team. Because while the world sees Cannes as the home of advertising and creativity, the biggest conversations this year were about something much larger: The future of customer experience. For cruise lines and theme parks, for example, that means answering questions like: • How do we inspire more travelers to book? • How do we personalize every touchpoint before, during, and after a vacation? • How do we connect marketing, loyalty, reservations, mobile apps, operations, and guest data into one seamless experience? • How do we use AI to deliver more relevant content, offers, and service—without adding complexity? • How do we maximize every marketing dollar while increasing guest satisfaction and lifetime value? That’s where Slalom comes in. We help organizations bring together customer experience strategy, AI, data, analytics, creative, and modern marketing technology to create experiences that guests notice—and business leaders can measure. Whether it’s Salesforce, Adobe, AWS, Databricks, Snowflake, or Google Cloud, technology is only part of the equation. The real advantage comes from connecting it all into one intelligent guest journey. The best experiences don’t happen by accident. They’re designed. If your team couldn’t make it to Cannes this year, don’t worry. The ideas that will define the next generation of guest experiences are already making their way into boardrooms—and Slalom is helping turn them into reality. Logan Patterson Laura Lourenco