Post by Rashmi Parkhi

This weekend’s heatwave didn’t just raise temperatures across Europe—it raised questions. About impact. About intention. About whether our actions truly match what we stand for. Even when we try to be conscious and make the “right” choices— is it enough? And more importantly for me: How can communication during moments of crisis actually drive change… or just describe it? I explored this through a story that made me rethink everything about communication and real impact👇. Do you have more examples to share? I'd love to hear what you think.