Post by Ikaneng N.

CX & UX Design Leader | Behavioural Systems, Journey Optimisation & Service Transformation | Turning Customer Behaviour into Commercial Outcomes

The first piece was about the foundation shifting. This one is about why that promise hasn’t translated into experience. And why the answer isn’t strategy, data, or design. It’s the instrument you chose to measure with. Part II is live. 7 minutes.

Post content