Post by Marcel Dybalski

Your exec asks: "Why aren't we hitting targets?" You show them a dashboard with 47 KPIs. They nod. Nothing changes. Here's what's missing: Most data teams track KPIs. → Revenue per user → Conversion rates → System uptime These tell you if things are working. Some teams add OKRs. → Increase ARR by 30% → Reduce churn to 5% → Launch 3 new features These tell you where you're going. But the essential ones start with CSFs. → What must be true for us to win? → Where does success actually depend? → What breaks everything if it fails? CSFs are your foundation. OKRs are the goals you build on it. KPIs are the proof you're making progress. Without CSFs, you're just: → Measuring everything → Prioritizing nothing → Wondering why leadership doesn't act on your insights The breakthrough happens when you flip it: Identify your 3-5 Critical Success Factors first. Then set OKRs that move them. Then track KPIs that prove it's working. That's when data drives decisions instead of decorating slides. Does your team know what's actually critical? ➤ Follow Marcel for insights on turning data into strategic advantage. 🔔 Tap the bell on my profile to get notified when I post. ♻️ Repost to help a data leader move from metrics to impact.