Post by Yann Gurtner
Senior Marketing Leader | Brand, Growth & Go-to-Market | Consumer Brands
I met Kevin Fiala for the first time in the summer of 2024 to discuss a potential partnership with NOCCO, which we agreed to enter shortly after. What stood out early in our conversation was how clearly the fit extended beyond visibility. Kevin’s journey speaks for itself. Leaving Switzerland at 16, stepping away from familiar surroundings, and establishing himself in the NHL with over 500 points and counting. A career built on talent, discipline, and consistency. Equally important were the qualities that don’t show up on a stat sheet: Kevin’s mindset, his professionalism, and the way he carries responsibility off the ice, particularly through his commitment to giving back. Alignment is what ultimately defines strong partnerships. Credibility, shared vision, and long-term brand building will always outweigh short-term exposure. It quickly became clear that Kevin represents exactly that. Today marks an exciting step for NOCCO in Switzerland 🇨🇭 with the launch of the Kevin Fiala Limited Edition. For the occasion, we brought our community together at the launch event and partnered with Blick to record an episode of the Schliifts podcast at the Swiss Life Arena. Kevin’s recent injury has been tough to witness. Kevin, wishing you a strong and speedy recovery. Thank you for the trust and the great partnership. We look forward to seeing you back on the ice, leading for the LA Kings and the Swiss national team.