Post by Sreenivas Narayanan

Global Partnerships Director at Siderise Group | Driving Strategic Growth, New Product Development and Technical Excellence in Passive Fire Protection Solutions for Building Envelopes.

Most building failures don’t start on site. They start at the design table. High-rise fires. Noisy homes. Costly redesigns. The real issue? Conversations that happen too late. Proud to see this powerful WFM Media × Siderise Group podcast series bringing industry voices together to talk about what actually goes wrong before, during and after design. I was fortunate to experience these discussions live, behind the camera and I can say the depth, honesty, and practical insights shared were exceptional. This is more than content. It’s a reality check for our industry, especially at a time when urban living is accelerating and people are investing their lifetime savings to own a home. Safety isn’t a #checkbox. Comfort isn’t a #luxury. And late fixes are the most expensive decisions of all. Trailer out now. Full series coming soon. Amit Malhotra Anuja Sawant Rohan Keswani Gautam Bhasin Donel Dippi Renu Rajaram Kapil Girotra Reshma Roodurmun #FireSafety #FacadeEngineering #SafeByDesign #Compliance #UrbanLiving #TallBuildings #Architecture #BuiltEnvironment #IndustryLeadership

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