Post by Delphine Gatti 💚

👉 Cahier des éclaireurs, – Episode 4 – Snow is back. But is the model? The Alps are covered in fresh snow this week! Some resorts are experiencing one of the strongest snowfalls of the past decade… And yet, we are still facing record-breaking global temperatures! One good winter does not erase structural climate volatility. In our Cahier des Éclaireurs, Lilou Giono explores a deeper shift. What if the future of the mountains does not depend on snow reliability anymore? Her article introduces the idea of “CULTURAL OUTDOORISM” — a movement where visitors seek heritage, pastoral traditions, local rituals and meaningful connection to place, beyond pure ski performance. The signal is subtle but powerful: value is moving from infrastructure to identity, from volume to meaning, from winter-only to year-round culture. Snow can save a season. Culture may sustain a territory… Climate change is not only a weather issue. It’s a business model transformation. 🔦 🔦 🔦 Observe. Sense. Question… This is the mindset we encouraged among students in the MSc Management of Sports & Outdoor Markets at Grenoble Ecole de Management. From this approach emerged The Cahier des Éclaireurs. More episodes will be released in the coming weeks. More trends, more perspectives, more ways of experiencing sport and outdoor. Stay tuned! #SportsAndOutdoor #CahierDesÉclaireurs #Innovation #Tendances #SignauxFaibles #MindBlowing #Outdoorism Philippe MONIN ; Arifé Yildiz LL.M. ; Thibault Daudigeos ; @Laurent Reynaud ; @fabrice Boutet ; @Fabrice perez; frederic cretinon, @Mathieu Babaz , yannick morat