Post by Nadina Talukdar

As a Harvard Business School alum, it’s always a joy to return to campus and sit in on a class. Today’s case study discussion on A. Lange & Söhne was exceptional, featuring a lively exploration of success drivers, pricing, willingness to pay, innovation as identity, and brand “unawareness.” The experience was made even more special by the presence of #WilhelmSchmid, CEO of A. Lange & Söhne. As a watch enthusiast and collector, it was a highlight to spend a few moments speaking with him after class. I look forward to joining his “elite club” someday. For now, I’ll keep smiling about the moment he noticed my timepiece and said, “Nice watch.” ☺️ Thank you, Professor Stefan Thomke, for creating such a dynamic and thought-provoking discussion, and for letting alumni enjoy the classroom without the fear of a cold call. 😆 Always inspired to keep learning and growing. 📚 #HarvardBusinessSchool #HBS #ALangeSohne #Leadership #Innovation #ContinuousLearning #LuxuryBrand #IYKYK