Post by David Incorvaia

🚀 Big news!! The first brand-campaign for Japan’s most iconic premium whisky, Hibiki, is launched in Germany! With “A Masterpiece of Japanese Harmony,” we retold Hibiki’s story of refined flavor & Japanese craftsmanship through a lens of luxury culture and contemporary art. Lure Agency created Hibiki’s first German brand film campaign, with an original score by from modern classical composer Anne Müller, created the key visuals and hosted the exclusive launch at Reethaus Berlin — called by TIME Magazine "one of the most beautiful buildings in the world” — featuring live performances + premium tastings. Thank you to the incredible team at Suntory Global Spirits Germany, for their vision, talent and trust: Miroljub Nenadovic Philipp Hemmer Victoria Schaumburger Ghazaleh K. Hazal Saline 🔥 Strategy, creation and full production of all assets by Lure Agency🔥 Thanks to our team: Maike Schröder Hugo Heimpel Sherrie Hui Sampo Hänninen Ikko A. Greta Shima Raffaele Castelli Worldwide Partners, Inc. #suntory #hibiki #suntorywhiskey #campaign

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