Post by Oliver Hayes OBE

EMEA Head of Counter-Disinformation at Edelman | Helping senior executives understand, identify and mitigate the risks of disinformation.

'How companies can protect themselves against disinformation' It was a pleasure to join my colleague Claas Gärtner to talk to Jannik Deters as he researched this excellent article (behind paywall) for WirtschaftsWoche, the leading German-language business publication. Great to see Herr Deters drawing out some key tools and approaches for combating mis/disinformation: 🔭 The importance of rapid detection ❓ The challenge of deciding whether to intervene, and how to avoid amplifying disinformation 🛠️ The need to establish in advance a cross-company response plan that harnesses the abilities of all your key stakeholders It's worth asking yourself whether you already have these organisational capabilities in place and, if not, what you could do to create them. https://lnkd.in/eTupdjdB

Post content