Post by Estefan S.

We're seeing more and more companies realize the value of Content Designers on their teams. The intersection of writing and design is so important for customer and user experience that even AI-focused companies like OpenAI and Meta are willing to pay 200k to 370k. I'm so happy to be part of a team at UHG that understands that. For those who aren’t sure what a Content Designer does (or how we add value), here’s the short version: Understanding users: researching needs and mapping the right content to the right moment Structuring information: organizing pages, flows, messaging frameworks, instructions and navigation for ease of use Writing with purpose: crafting clear copy that guides users to action Keeping it accessible: making content inclusive and usable for as many people as possible Testing and refining: improving based on metrics and feedback