Post by Sharayu Dahale

I MADE AN AD WITH MERYL STREEP FOR BLUME! Blume Well… she doesn’t know that (and neither does Blume) But I did come up with a campaign idea for the brand, and a digital video idea starring none other than Miranda Priestly. Week 3 of exploring Canadian brands led me to Blume- a Gen Z-favourite skincare brand made for sensitive skin. A brand founded by two daughters of immigrants? I was instantly intrigued. So I imagined what it would look like if they hijacked the Devil Wears Prada sequel hype…and made sensitive skin the main character. Swipe through for the full pitch and let me know what you think! #SpecCampaign #Blume #TheDevilWearsPrada #MerylStreep #OOH #DigitalVideo Bunny Ghatrora Taran Ghatrora Danica Tan