Post by Charlene Chua

We did it, team! A successful full package: interactive, two-page print spread, and a social media video promotion for our latest story ❤️‍🔥 Chantal Sajan So many wins for this project, including trying out a new visual story structure (we’ve never quite done something like that with mini-games sprinkled throughout), big wins on the tech side thanks to code master Wei Xian Chee & Samuel, beautiful graphics and animation by Ernest Ong and art direction from Alyssa Karla Mungcal (So obsessed with the sketch styles that we've been wanting to use for a long time 😍). Plus, a touch of silliness and easter eggs from the team Stephanie Adeline Hannah Ong Charlotte Tan Xuan Ci (See if you can spot Pipi, Weixian’s cat!) 📰 We also translated the interactive into a beautiful print spread — an idea born out of a meeting one day when Xaquín González Veira said, "There’s only one way we can do this… we have to go super old school." Rod then laughed for two minutes straight, leaving me and Steph confused. But now we see the vision ☀️ 🍒 The cherry on top is a social media push: Cliff Tan (@dearmodern) explaining the best position to place your bed in a typical HDB flat bedroom, in his iconic fengshui explainer style to promote our story. See here! > https://lnkd.in/giaARbuY The interactive is a mashup of all the inspos we love (Cliff Tan and unhinged animations from Vision of Luxury). I hope you enjoy it as much as we did making it! 💖 Read the story here: https://lnkd.in/g6vQqG-C

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