Post by Antonia Zock

The first Digital Service Award and just the beginning! Together with our amazing partners KPMG and Appinio, we launched the Digital Service Award to celebrate outstanding digital services. And we’re proud of what we’ve achieved! A huge thank you to all participants, the jury, our partners, and of course the winners dm-drogerie markt Deutschland, Lidl in Germany and REWE who are redefining what great digital service looks like. What made this award truly special: real customer feedback. Before the diverse jury stepped in, thousands of real users were surveyed – because in the end, there’s no better feedback than the voice of the customer. The winners didn’t just impress experts – they convinced the people who actually use their services. This award is more than a moment. It’s a movement. Amazing companies are building the future of digital services in Europe, and this is just the start. The event featured inspiring panels and bold discussions – including one big question: Will we even need B2C apps in the future? We also had the honor of delivering a heartfelt laudation by Prof. Dr. Anabel Ternès von Hattburg for the winners, a true highlight of the evening. Scroll down for some highlights from the event. HUGE thank you to: Katharina Waeschenbach Prof. Dr. Anabel Ternès von Hattburg Dennis Römgens Maximilian Derwald Tobias Osterloher Andre Tzschaschel Philipp Baumanns Tom Lurtz Tobias Pingel Britta Agel Jan-Hendrik B. Marcel von Würzen Laura Kremer Peter Prislin Erik Reintjes Olaf Schmitz Andy Weinzierl Lars O. Zirpins Stephan Fetsch Dorothee Ebert KPMG Deutschland KPMG Customer Insights KPMG Region West Köln AIVITEX and everyone onsite who made this event a success! Bringing the idea of the Digital Service Award to life, together with KPMG and Appinio, has been an incredible journey. From concept to execution, I’m grateful to have driven this initiative and helped shape a new space for digital service excellence.