Post by Dr. Steffen Schmidt

🚀 Kicking off the AI Marketing Think Tank Yesterday, a bunch of great minds celebrated (and rap at!) the fantastic launch event initiated by UBS and University of St.Gallen – huge thanks to Anna Benner and Reto Hofstetter for the kind invitation and smooth organization. 👉 What drives this initiative? Among others, a shared motivation to connect academic and business perspectives and knowledge on AI – combining research-driven insights with practical applications to shape the future of marketing with real impact on both society and organizations. It was great to meet and discuss with so many great professionals, both from leading companies and renowned academic institutions, including: Alisha Fateh (Brack.Alltron), Katharina Momani (Audi Switzerland), Roxana Sharifi (CMS Switzerland), Sophie MARICOT (Richemont), Nathalie Maier & Aydin Sahin & Dang Nguyen (all UBS), Martin Einhorn (Porsche AG), Sacha Zuberbühler (Coop), Alexander Baehr (Procter & Gamble), Felicitas Morhart (HEC Lausanne - The Faculty of Business and Economics of the University of Lausanne), Peter Seele (USI Università della Svizzera italiana), Bernd SCHMITT (Columbia Business School). Feels great to be part of this cross-disciplinary journey into AI-powered innovation. Let’s build bridges that matter! Hope to meet in one of the next exchanges also further "AI think tankers" such as Lars R., Philipp Haeseli, Carsten Baumgarth and Per Kasch! #RockNResearch PS: The videos are of course AI-generated, but using a real picture. ;-) #AI #KnowledgeTransfer #FutureOfMarketing Dirk Ziems Thomas Ebenfeld concept m research + consulting GmbH concept m ai

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