Post by Nina Aziz Justin

✨YOUR BRAND IS MORE THAN A LOGO - IT’S A FEELING! ❤️ Creating a cohesive brand strategy that evokes an emotion includes the thoughtful design and implementation of a multitude of variables. An extensive process which I have just completed with my complete brand repositioning as “The Resilience Mentor”. I have put myself through a lot of self-reflection, personal appraisal, business overhauls. I spent hours going through various aspects of my vision for my company and myself. 🎊 So here’s unveiling the sub-mark logo - an alternative to the primary logo of our brand to communicate our brand quickly. A sub-mark is actually contributing to our overall “The Resilience Mentor” brand strategy not just because it’s the cool thing to do! 😁 Our sub-mark depicts dynamism, creativity, movement from the idea of life - its successes, failures and wonderous events . Standing between you and your goal, is the serie of small pivots. This is how one develops inner resilience. It is never just made of one ingredient, factor or element. Everything is made of many different components to add zest, power and extend oneself from one point to the other. The Resilience Mentor in its essence is underpinned by ‘co-entrepreneurialism’ which is the link between the mentor and the client. Sharing the common purpose and vision. Holding hands, linking the chains. Building the bridge over gaps! Red and orange denote power, optimism, wealth, transformation and creativity. Our brand ‘The Resilience Mentor’ stays true to the founder’s DNA ; Imperfect, Visionary, Bold, Creative and Humane. Did you also enjoy your strategic brand communication process, as much as I have? #brandstrategy #resilience #businessmentor N.B Incorporation with Aurélie Bécat & Coralie Rocque of the Incubator Studio Amsterdam