Post by Halley Knigge

Every comms or marketing pro knows that sometimes (often!) your best work never sees the light of day. Whether it's a campaign that no longer makes sense in a new cultural context (think of all the great holiday marketing that was killed during the week last November as we waited for the 2020 presidential election to be decided), a misunderstood news tip you have to correct, or, say, a deleted scene from a hot new Disney+ show. S/O to Courtney Gearhart and Marcus Reich for making this magic happen earlier this year, and, of course, Nick Bruksos and Moriah Greenblat for our 2020 holiday campaign which I can see showing up in the background in the image below! Would have loved to see REI Atlanta in the background while Hawkeye and Kate geared up to fight the Tracksuit Mafia, but in my heart of hearts I'll always know heroes shop at the co-op (even if we don't really sell arrows). WeGotThisCovered with the details: https://lnkd.in/gp4tMNKx #REIemployee #filminglocation #hawkeye #marvelcinematicuniverse