Post by Alexander Grzegorzewski

Turning ideas into revenue | 30+ Years in Publishing, Content Creation and Management, Understanding and Activating Consumers

„Ich hätte gerne das Automobil erfunden“ sagt Jens Thiemer, Markenchef von BMW im exklusiven Interview mit Robb Report. In einer bewegten Zeit – geprägt von E-Mobilität, autonomem Fahren und Digitalisierung – richtet er die Marke auf die Zukunft aus. Spannende Insights und was er unter „phygital“ versteht, erfahren Sie hier... https://lnkd.in/efBt9uV “I would have liked to have invented the automobile,” says Jens Thiemer, Head of Branding at BMW, in an exclusive interview with Robb Report. In lively times - shaped by e-mobility, autonomous driving and digitization - he is aligning the brand to the future. You can find exciting insights and what he means by "phygital" here ... (interview in german) https://lnkd.in/efBt9uV #automotive #bmw #robbreport #marke #luxus #leadership #strategy Foto/Photo: Enes Kucevic

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