Post by Nischala Murthy

Conversations between #Marketing and #Sales are always interesting and many times entertaining ! Mostly, we don't see the same things, but show that we do we don't agree on things, but say it like we do we don't want similar things, but behave like we do It is always refreshing when marketing and sales agree on problems, their priorities and possible solutions ! It was great catching up with Nigel Edwards ( Chief Client Officer at HFS Research ) for an open dialogue on how marketing and sales can collaborate strategically to create #business value and #customer impact! Looking forward to see what comes out of this :) Phil Fersht. , Saurabh Gupta #leadership #collaborativeleadership #marketingandsales #success #research #strategy