Post by Active International UK

It’s been a scorcher of a week at Cannes Lions International Festival of Creativity! Outside of the panel discussions, it’s often conversations with partners and industry peers that provide the greatest insights - whether that’s how Category Entry Points can bridge brand performance or the evolution of media channels to deliver effective campaigns. This week has been a great opportunity to spend some quality time with partners from across the industry including, Ozone | The Audience Connection Platform, JCDecaux, Bauer Media Group, WPP Media, Goodstuff, LoopMe, AdsWizz, VideoAmp, TikTok, and Sky. Thank you to everyone who made the time to catch up, host us, share ideas and talk about what’s next for the industry. The team will definitely be needing their ‘relax’ gift bags this weekend – thanks, Ozone! There’s one final Cannes update to come, where we'll be sharing highlights from Ruth Cartwright's Brand Innovators panel. Kieron Murphy | Cameron Swan | Jane Putley | Chris Stone | David Carpenter | Ruth Cartwright