Post by Active International UK

Is Corporate Trade set to play a bigger role in shaping pitch strategy in 2026 and beyond? With continued pressure on marketing budgets and a sharper focus on accountability, organisations are re-evaluating how they unlock value across their investments. Corporate Trade is increasingly part of that conversation; not as a workaround, but as a strategic tool to drive efficiency while maintaining quality and control. In this article for Marketing Procurement iQ, Ruth Cartwright brings together expert perspectives on the evolving role of Corporate Trade. We asked industry leaders for their views on how it could influence pitch dynamics, and how forward-thinking businesses can approach it with confidence. A relevant read for anyone navigating pitches, procurement, or commercial strategy in today’s market. Thanks to Tina Fegent (FCIPS), Rebecca (Becky) McKinlay at Oystercatchers, Lee Baring and Pedro Avery for your insights. #CorporateTrade #MediaBarter #Procurement #Pitching #CommercialThinking #Strategy #AchieveMore https://lnkd.in/dDUDhZ7V