Post by Active International UK

“Bold creative work does not just need inspiration, it needs the right commercial conditions around it. At a time when every pound (or Euro or dollar) is being questioned, we need to talk about how brands protect the work that matters without defaulting to smaller ideas or diluted plans.” Ruth shared her opinions with the top CMOs at leading companies on the Brand Innovators stage last week at Cannes. Joined by Elizabeth Preis at Victoria’s Secret & Co., Jenny Robertson at FedEx, and Brad Spychalski at Fetch, the panel covered topics including how executives are evaluating AI, evolving consumer behaviour, and changing brand expectations to shape stronger teams, sharper priorities, and more resilient organisations. Read more of her takeaways in Mediashotz: https://lnkd.in/e9Mvwg7A