Post by Active International UK

Advertising Week Europe was full of inspiration, familiar faces, and new connections. 🌟 A highlight for us was ‘O2 Unmissable: How Virgin Media O2 Owns the Real World’ with our partners Richard Bown (Virgin Media O2) , Dilki Weerakoon (Talon), Tamara Cross (MG OMD) and Ben Gardiner (Grand Visual) - a brilliant reminder of how strong OOH campaigns can cut through in a world full of distractions. 💡 It was good to hear from Andrew Casale (Index Exchange) and Katie Ingram at ‘The Future of the Open Internet Starts at the Impression’; exploring the shifts shaping programmatic’s next chapter. ✨ Plaudits must go to Disney Advertising for several stand out panels. 🗣️ And a special mention to Danny Weitzkorn’s Behind the Title live podcast with Hamish Nicklin - at Active, wellbeing is a big part of our culture, so it is great to see space for honest conversations. Thanks to Katie Ingram and Cindy Simmons at MPA - Manchester Publicity Association for your generosity. #GreatMindsThinkUnalike #AdWeekEurope #AchieveMore