Post by Active International UK

Cannes gives the industry plenty to talk about. The bigger question is what brands do next? That is the focus of The Post-Cannes Playbook: Leadership & Brand Strategy, the closing session of the Brand Innovators Marketing Leadership Summit @ Cannes.   Ruth Cartwright, Managing Director at Active International UK, will join Marcela Melero, Chief Growth Marketing Officer at Dove, Elizabeth Preis, Chief Marketing & Customer Officer at Victoria’s Secret, and Brad Spychalski, VP Brand Experience at Fetch, for a discussion moderated by Casey Hurbis, former CMO of BetMGM and Rocket Mortgage.   The panel will explore how senior leaders turn emerging ideas around brand, AI and consumer behaviour into decisions that shape teams, capabilities, culture and brand direction.   For Active International, this is a conversation we are close to every day: helping brands think differently about value, investment and growth in a fast-moving market.   📍 Beach Stage 🕝 2:40pm, Thursday 25 June Full agenda and registration: https://lnkd.in/eVauUU9F