Post by Active International UK

How do big brands move into new categories without losing what made people care in the first place? That’s the focus of Dom Blacklock’s fireside chat with Shweta Harit at the Marketing Leadership #BISummit during SXSW London on 4th June. They’ll be talking about how iconic brands evolve, stay relevant, and keep a clear identity as markets, audiences and culture keep shifting. If you’re at SXSW London, come along. It should be a sharp, useful conversation for anyone thinking about what modern brand growth really takes. #BrandInnovators #MarketingStrategy #SXSWLondon Brand Innovators