Post by Active International UK

Before you cut the brave marketing idea, ask three better questions: Is the campaign really too expensive, or is the funding route too narrow? What value already exists in the business that could create more room for brand, media or creative activity? Who could help you get the idea through the business without making it smaller? That is the thinking behind Ruth Cartwright’s first article for our Active International Leadership Series: Why bold creative work needs commercial confidence. Read it here: https://lnkd.in/eZaT3i8C