Post by Acquia

In a world of endless AI-generated content, agility requires more than just the latest tools. It requires a foundational strategy that protects the customer experience. Our CMO, Jennifer Griffin Smith (She/Her), joined Greg Kihlstrom on The Agile Brand with Greg Kihlström® podcast to discuss how to move beyond the hype cycle. They dive into why content orchestration is a core strategic discipline and how to distinguish between true innovation and distractions. Listen to the full episode here: https://lnkd.in/eQ4rttA2