Post by Accor

VivaTech 2026 brought together the voices shaping the future of technology and business, and Accor was pleased to be part of the conversation. On the Travel Tech Hub stand, our leaders and partners exchanged perspectives on what AI means for hospitality today and in the years ahead. Jean-Yves MINET, Global Brand President for Midscale and Economy brands, joined the CMO Summit stage for a panel on brand ecosystems and loyalty, examining how data and AI are redefining long-term guest relationships while preserving the human connection at the core of our industry. Several of our leaders also sat down in the Travel Tech Hub TV Studio for in-depth conversations on how Accor is leveraging AI and technology to enhance the guest experience, empower teams, support transformation, and build a more resilient, human-centred hospitality model. At Accor, AI is not an end in itself. It’s how we unlock more genuine, humanised hospitality. #VivaTech2026