Post by Accor

2,554,518 followers

Loyalty today is defined by the quality of experiences delivered. In this “This or That”, Mehdi Hemici, Chief Loyalty & E-commerce Officer at Accor, shares his perspective on how ALL Accor creates meaningful engagement. While points remain a key component of any loyalty program, their true impact lies in the experiences they unlock. From exclusive events to quality stays, these moments are what drive long-term attachment and differentiation. Discover the full deep-dive on our Youtube channel: https://lnkd.in/e_pxfdfi

Post content

Video Content