Post by Accor

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Guests no longer evaluate a stay by the quality of their mattress. They evaluate it by the story they bring home. Agnès Roquefort, Chief Development Officer Luxury & Lifestyle at Accor, shares why embedding experience into hotel programming is both a brand promise and a direct performance driver: higher guest satisfaction, and every square meter of a property made more profitable and sustainable. Watch the full video here: https://lnkd.in/eM66Af-k

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