Post by Accor

At NYU IHIF, Omer Acar, CEO of Raffles and Fairmont, made the case for luxury as a category, not just a segment. Global capital continues to lean into luxury hospitality, and for reasons that go beyond brand appeal. In a more selective investment environment, luxury assets have demonstrated stronger resilience, more stable RevPAR performance, and a growing appetite from HNW travelers that shows no sign of plateauing. Accor's Luxury & Lifestyle portfolio today spans close to 600 hotels and 136,000+ rooms worldwide, with 310+ hotels and nearly 60,0000 rooms currently in pipeline, representing some of the most ambitious development projects in the segment globally, from Orient Express Corinthian to Raffles Tokyo, Raffles Courchevel, and Fairmont New Orleans. For a growing number of owners and investors, the question is no longer whether luxury belongs in a portfolio but how to position within it.