Post by Accor

At NYU IHIF 2026, Sébastien Bazin, Chairman and CEO of Accor, joined the Global Hospitality CEO Panel alongside industry leaders to discuss market dynamics, capital allocation, and the structural forces shaping hospitality's future. One of the clearest signals from the panel: Europe's fundamentals remain exceptionally strong for hospitality. For the past 50 years, half of the world's travelers have chosen Europe as their destination. Last year alone, 750 million people visited. With the global population continuing to grow, international travel is projected to rise from 1.5 billion to 2 billion by 2032 : that's an extra 250 million people heading to Paris, London, Rome, and beyond. Supply, however, is not growing at the same pace. For owners and investors with European exposure, that structural imbalance is not a risk, it's a tailwind. Accor's Q1 2026 results reflect exactly that underlying momentum: ◆ RevPAR +5.1% — Q1 2026 vs Q1 2025 ◆ Management & franchise revenue +8.3% at constant currency ◆ Net Unit Growth +3.8% over the last twelve months The opportunity ahead is about extending that advantage: bringing guests to the right brands and keeping them longer.