Post by Accor

As a long-standing pioneer in digital innovation in hospitality, Accor sees AI not as a new topic, but as the infrastructure shaping how hotels are discovered, booked, and remembered. In a recent piece published by Skift, Alix Boulnois, Accor's Chief Commercial, Digital & Tech Officer, outlines the four strategic bets shaping our approach to AI: building brands legible to AI-powered discovery, orchestrating distribution across an increasingly complex ecosystem, shifting loyalty from reactive to predictive, and reimagining hotel operations so that automation frees up time for what matters most, human connection. One conviction runs through all four: our industry is rooted in human connection. Automation isn’t the goal. The bigger ambition is to free hotel staff to focus on delivering more personalized and memorable experiences. Read more: https://lnkd.in/dRBdSYT3