Post by Accor

AI is rapidly reshaping the hospitality landscape, transforming how travelers discover destinations, make booking decisions, and experience their journeys. At Accor, we see AI as a strategic opportunity to enhance the guest experience, empower our Heartists®, and create value across our ecosystem. Jean-François Guilmard, Chief Data and AI Officer Accor, shared his perspective on how these shifts are redefining the industry and why it is essential to combine technology with the human expertise that remains at the heart of hospitality. What does that transformation look like from the inside? Read the full article and watch the interview here : https://lnkd.in/dDHqFt3d

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