Post by Accenture UK & Ireland

“People are absolutely necessary to put a personality into brands that humans love.” In our latest #ByteSized episode, Matt Rich, VP of Customer Care & Innovation at bp joins Bella Thornely to share how bp has transformed its global marketing function into a data‑driven, AI‑enabled engine. They explore the importance of including all 700 marketers in that transformation, how to navigate change at scale, and how marketing is using data and AI to clearly demonstrate its value across the organisation. Listen in now on your favourite podcast streaming service. 🎧 Spotify: https://accntu.re/4eTZDnD | Apple: https://accntu.re/49iscHI | YouTube: https://accntu.re/4n0k5p3 [Video description: Video footage of Bella and Matt conversing in a studio environment, with blue backgrounds and quick camera changes. The end of the video displays the Byte Sized logo, with Spotify and Apple Podcasts logos.]

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