Post by Accenture the Netherlands

Social isn’t just a channel anymore, it’s where brands are discovered, shaped, and ultimately chosen. We're bringing Whalar into the Accenture Song ecosystem, and deepening our ability to connect creativity, culture, and commerce. An exciting step in how we continue to evolve in the digital creators' space. Together, we’ll move beyond one-off campaigns towards a more integrated, always-on approach that combines deep creator expertise with the power of data, technology and AI to help our clients stay relevant while having into real business impact. Read more: https://accntu.re/4aP4zaD [Image description: banner with a photo of Whalar Co-CEO Emma Harman, Accenture Song CEO Ndidi Oteh, Whalar Co-CEO Jo Cronk. Text reads: "Accenture to Acquire Leading Creator and Social Agency Whalar, from Whalar Group"]