Post by Accenture Song

A new buyer just entered the room. It will not be charmed by your brand, only convinced by your data. 🤯 Within two years, up to 45% of shoppers are expected to shift at least half their buying into agent-led platforms, and the agent acting on a customer's behalf rewards different signals than the customer does. Persuasion gives way to clarity, reach gives way to reliability, and visibility gives way to verifiable fit. The brands that get chosen will be the ones an agent, working in milliseconds, can justify choosing on behalf of someone who may never see the comparison. Read the full report: https://accntu.re/4wIU0PN [Image Description: White smart speakers form the background for Accenture slides on agentic commerce, noting up to 45% of shoppers may shift activity to agent-led platforms and asking how brands stay chosen.]