Post by Accenture Song

Across stages, Accenture Song’s conversations at Cannes Lions International Festival of Creativity revolved around how businesses can stay relevant, drive growth and turn creative ideas into real impact. 1. Ndidiamaka Oteh joined Variety x Canva to discuss why leaders are doubling down on AI to unlock both creativity and more personal, connected experiences. 2. Hiroyuki Yokoi explored what the world could look like 18 months from now—cutting through what’s hype, what’s lasting and what leaders should be preparing for next. 3. Mia Rafowitz unpacked the reality behind creative endurance, sharing the G.R.I.T. factor and what it takes for talent to stay, grow and succeed in high-pressure environments. 4. Damon Stapleton took us inside the Industry Craft Lions jury room, revealing what set this year’s winning work apart and where the bar for creative excellence is being set. 5. Stephanie Sadowski joined leaders from Salesforce and The Drum to explore what it takes to lead in the agentic era—and why the next generation of CMOs will need a fundamentally different model. 6. Rajat Agarwal discussed how agentic commerce is transforming discovery, trust and conversion, and what it means for how brands show up across the path to purchase. 7. Reema R. Sanghvi explored how companies are turning signals into action—building the data and AI foundations teams need to move faster and make smarter decisions. 8. Ami Palan discussed brand trust and consumer expectations in the age of AI at Brand Innovators Beach. 9 and 10. Ndidi Oteh and Nick Law took to the Lumière Theatre stage to discuss Applied Creativity, why creative leadership belongs in the C-suite, and the commitment, structure and expertise that turn imagination into meaningful products and experiences. We had a great time at #CannesLions2026! 🦁 Explore more from Cannes and our latest thinking here: https://accntu.re/4bh215e [Image description: Gallery of pictures of our leaders during Cannes Lions 2026.]