Post by Accenture Song

A creative culture is one that celebrates creativity—and sees it as useful. At #CannesLions2026, our Creative Chairperson Nick Law shared what it takes to model that mindset from the top and unlock collaboration across the organization. Read Applied Creativity — and how to lead it: https://accntu.re/4oQTo7g [Image description: An image featuring a photo and quote from Nick Law, Creative Chairperson of Accenture Song, following his session at the Cannes Lions International Festival of Creativity on Applied Creativity research.]