Post by Acast

Programmatic audio is evolving rapidly – but what's driving the next wave of growth? In the latest episode of the IAB Australia podcast, Gai Le Roy, CEO of IAB Australia, is joined by Daisy Smith, Programmatic Adtech Solutions Lead, APAC at Acast, and Nikola Small, Associate Director DV+ at Magnite, to discuss how digital audio investment is evolving in Australia. The conversation covers: 🎧 The rise of digital audio investment 📈 How omnichannel strategies are reshaping media buying 📊 The measurement tools gaining traction 💡 What the industry needs to do to make audio an easier, more consistent buy Listen to the full episode: https://lnkd.in/gHSBMuy5